Marketing Sales Manager
Company: CalTech
Location: Rowlett
Posted on: August 1, 2022
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Job Description:
Description Experience a dynamic career driven by collaboration,
flexibility, and service. We're searching for a strategic Marketing
Manager who can help us continue broadening our reach to potential
customers and assist in building lasting relationships with vendors
and our pipeline of new sales contacts. If you're a dynamic team
player with a desire to influence CalTech's brand strategy, and
challenge yourself and your creativity, we want to meet you.
Limitless career advancement potential? You can have that here .
It's an exciting time to join CalTech. We're scaling quickly, and
as we do, our careers offer many opportunities to empower your
personal and professional advancement. From taking on new
responsibilities and building lasting relationships to helping make
decisions that impact our entire business, the sky is the limit to
what you can accomplish. As a Marketing Manager, you will have the
opportunity to spearhead projects, influence the future of
CalTech's brand, and work closely with our Sales Team to propel
CalTech's reach to potential customers. What does a Marketing
Manager do? As our Marketing Manager, you should understand where
to reach CalTech's current and potential customers, what messages
to convey to them, and how to keep those messages aligned at every
point of contact. You will also measure the success of campaigns by
analyzing web, social, and other relevant metrics. You'll develop
(in total or with support) and manage marketing programs in
specific channels, support business objectives, lead acquisition,
foster customer retention, execute business development, provide
sales support, and advance brand building . You'll also assist
and/or lead in overseeing the daily operation of CalTech's many
marketing activities, whether personally or managing the work of
vendors or others within the department. Your Responsibilities as a
Marketing Manager: Build marketing programs to support specific
marketing objectives across different channels and segments and in
support of our overall business and sales goals Collaborate with
cross-functional teams to design marketing and sales collateral and
implement product marketing strategies Develop and execute
quarterly marketing campaigns for current and new products based on
analysis of the competitive landscape Communicate closely with
executive-level staff to make acquisition channel recommendations
based on marketing analysis; report monthly sales, marketing
initiatives, ROIs, referrals, and budgets to C-suite staff and
senior leadership Develop business cases for marketing programs at
the proposal stage and make recommendations on marketing tactics
Edit sales scripts and emails, design training processes,
strategically develop prospect list based on our target customer
profile and personas, and lead generation Serve as the primary
point of media contact for internal, client, and public-facing
communications Oversee social media content, strategies, and
content delivery Segment and track activity working with data
collection platforms ( e.g. Hubspot ) and apply analysis to reach
conclusions on activities, levels of success, and means for
improvement Evaluate the impact of marketing programs in achieving
their stated objectives, including impact on lead flow, lifetime
customer value and retention When necessary, propose and manage
marketing research projects to generate B2B target insights in
support of improved marketing strategy and communications Partner
with internal stakeholders, and external agencies and vendors to
improve marketing outcomes Manage and mentor CalTech's Sales
Development Representative and Marketing Coordinator Develop and
implement CalTech's Customer and Partner Referral Programs What
skills you'll need: Excellent attention to detail and can
edit/proofread in the professional arena Strong creative proofing
skills Strong persuasive communication skills (written and spoken)
Experience with marketing, vendor management, and
leadership/management is preferred 2 - 3 years of marketing
campaign experience Experience building detailed, measured
marketing programs and reporting on the results Exposure to
digital, social and direct response marketing Strong
problem-solving ability, including metrics-driven thinking Basic
familiarity (exposure to, but not an expert) with the following
software tools: Adobe InDesign, Illustrator and Photoshop
Competency in Hubspot (preferred) Bachelor's in marketing or
business or similar field preferred Working Conditions This
position involves in-office work and travel for customer meetings,
relationship development, training, events, and team meetings. Some
after-business hours will be required, as well as the use of a
personal vehicle for job-related travel with mileage reimbursement.
We're an IT solutions provider focused on putting people first.
Since our founding in 1988, we have been building lasting
relationships and delivering value through exceptional technology
services. Our dedication to doing so starts with only hiring
teammates who also value integrity, are dynamic communicators
seeking excellence, and are fully committed to their personal
success as well as the success of the team. Whether we're helping
clients secure their data, strengthen their technical
infrastructure, or prepare cutting-edge cyber defense systems,
we're passionate about giving people peace of mind and empowering
our employee's personal and professional growth in the process. In
fact, we've even been named one of the Best Companies to Work for
in Texas eight years in a row by the Texas Association of Business,
the Society for Human Resource Management, and Texas Monthly We
offer comprehensive benefits. Medical, dental, and vision insurance
401K retirement plan Employee stock purchase program Paid time off
Paid volunteer time Paid holidays Short-term disability insurance
Long-term disability insurance Life insurance Trustmark
supplemental insurance Gym membership reimbursement Corporate Care
Counseling Services Join our family-centered business. CalTech's
equal employment opportunity policy provides for a fair and equal
employment opportunity for all job applicants and employees
regardless of race, color, religious creed, national origin,
gender, pregnancy, sexual orientation, gender identity, age over
40, familial status, disability, genetic information, or any other
class protected by applicable federal, state and local law. CalTech
reasonably accommodates qualified individuals with disabilities to
enable them to receive equal employment opportunity and/or perform
the essential functions of the job. If you would like to request an
accommodation during the hiring process or employment, contact the
Human Resources department at [email protected] or
877-223-6401.
Keywords: CalTech, Rowlett , Marketing Sales Manager, Sales , Rowlett, Texas
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