Digital Marketing Analyst-Campaign Management
Company: Parks, Experiences and Products
Location: Rowlett
Posted on: August 7, 2022
Job Description:
The Customer Engagement Platform (CEP) team is focused on
delivering powerful customer experiences across engagement touch
points, by applying data and tools to bring marketing to life. The
Campaign Delivery team leads consumer data selection for 1:1
marketing campaigns and manages deployment of direct channel
tactics. We accomplish these capabilities with partnerships
internally within Disney as well with vendors and software/data
suppliers. You will report to the CEP Campaign Delivery Manager
III. You will work remotely until in person work resumes.
Responsibilities:
- Work with Customer Engagement Partners to determine scope, and
priority for messaging efforts
- Build and sustain marketing campaigns end-to-end from data
selection, to HTML development, data validation, proofing and
campaign deployment using Agile methodology
- Communicate technical options/limitations to partners in an
understandable way
- Perform technical analysis, level-of-effort estimation, and
development of direct channel communications
- Focus on user efficiencies, solving business/customer issues,
invent creative solutions, and ensure data accuracy
- Participate in change management process. Improve communication
efforts across relevant partners
- Understand customer and internal partner team needs and
translate the requirements into user stories and technical
requirements for configuration and development in Adobe
CampaignBasic Qualifications:
- 2+ years of direct experience with marketing campaign list
selection processes and direct channel campaign deployment
- 2+ years of direct experience with multiple programming
languages (Snowflake SQL, Java, JavaScript, HTML, CSS, XML)
- Business and data analysis experience, including requirements
gathering and data exploration/troubleshooting experience
- Experience with email delivery platforms such as Adobe Campaign
Manager or other equivalent campaign management platforms
- Experience applying agile marketing methodologies and processes
to break long-term goals into short-term wins which encourage
learning and shorten time to market
- An understanding of relational database methodology, structures
and querying
- Experience with HTML for email and ability to code templates,
revise modular layouts and provide both strategic and technical
direction to web developersRequired Education
- Bachelor's degree or equivalent- This role is considered
hybrid, which means the employee will work a portion of their time
on-site from a Company designated location and the remainder of
their time remotely. This role requires employees live or can
relocate to the Greater Orlando area.Additional Information: Our
Benefits: Disney offers a rewards package to help you live your
best life. This includes health and savings benefits, educational
opportunities and special extras that only Disney can provide.
Learn more about our benefits and perks at
DPEPMarketing
Keywords: Parks, Experiences and Products, Rowlett , Digital Marketing Analyst-Campaign Management, Professions , Rowlett, Texas
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