RowlettRecruiter Since 2001
the smart solution for Rowlett jobs

Moneygram: Manager Of Data & Insights, Marketing And Customer Analytics

Company: Moneygram
Location: Rowlett
Posted on: January 10, 2021

Job Description:

Job Summary The Manager of Marketing and Customer Analytics will lead a team of analysts and will be responsible for partnering cross functionally to provide relevant and actionable data insights to help drive customer acquisition and engagement through innovative solutions. This role will enable online acquisition strategy by using web and app analytics to develop successful targeted marketing campaigns and identify customer friction points. Other responsibilities will include partnering with the Chief Customer Officer and marketing stakeholders to develop marketing campaigns, measure success criteria and report on lessons learned/ROI so that learnings can be scaled appropriately. The role will also include leading customer data science practices, including creating segmentation, churn and marketing models to provide predictive insights. The tasks will include but are not limited to directing analyses, defining KPIs, guiding methodologies/designing experiments, and directing the creation of marketing science models to help answer key business questions. The incumbent must be hands-on, results driven, collaborative and able to succinctly articulate insights with stakeholders. The candidate will ensure the business understands the effects of marketing spend and channels on customers. Primary Responsibilities Build, lead and grow an outstanding consultative " Marketing & Customer Analytics" team that can provide end to end analytics in areas of web and app analytics, marketing & customer insights generation, and Marketing Science.Be a thought partner to digital marketing by surfacing opportunities and providing thought leadership in improving marketing ROI and communicate insights using compelling, easy to understand presentationsGuide team in developing marketing measurement excellence through better tracking, design of incrementality tests, and rigor in analysis of resultsDirect development of deployable marketing science models for segmentation, churn, elasticity, response and marketing effectivenessBuild out app and web analytics in areas across tagging, tracking, KPI building and analysis leading to an integrated consumer view that can drive throughputLead by example to build a culture of accountability and rigor to substantiate proven business impact; provide guidance to other analysts on the team; bring high energy and enthusiasm to the team.EducationMinimum Required: Bachelor's Degree in Engineering, Math, Computer Science, Operations Research, Statistics and other related degreesPreferred:Masters in Engineering, Information Science, Math, Computer Science, Operations Research, Statistics and other related degrees or MBAExperience Experience managing digital analytics and marketing analytics teamsStrong app and web analytics experience around understanding customer funnels and frictionStrong technical and quantitative background with outstanding analytical skills and the ability to synthesize situations for corresponding solutions, options and action plans to impact efficiency, and improvements to the businessIn-depth knowledge in at least one of the tools: SQL, Python, RIn-depth knowledge of Google Analytics or Adobe AnalyticsExperience in either directing or using segmentation and churn modelsAbility to establish strong partnerships within different levels in the organization while adjusting communication as necessary to the specified audienceData analysis, interpretation and the presentation of credible, business-focused recommendationsAbility to take initiative and manage deadlines and handle multiple priorities simultaneously with minimal supervisionAbility to work with engineering teams and define tracking requirementsStrong visualization skills Excellent problem-solving skillsExperience using BiqQuery, Google Cloud Platform a plus.

Keywords: Moneygram, Rowlett , Moneygram: Manager Of Data & Insights, Marketing And Customer Analytics, Advertising , Rowlett, Texas

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


Transcription Editors/Proofreaders Work From Home
Description: This is a remote opportunity. Transcription contractors will transcribe audios from their home office VIQ Solutions is looking to work with individuals who have experience proofreading and correcting (more...)
Company: VIQ Solutions Inc
Location: Dallas
Posted on: 01/17/2021

Sales And Marketing Specialist
Description: We achieve success in meeting our clients' customer acquisition goals by creating a culture of opportunity within a team-oriented,
Company: Alphalete Marketing
Location: Arlington
Posted on: 01/17/2021

Moneygram: Manager Of Data & Insights, Marketing And Consumer Analytics
Description: Job Summary The
Company: Moneygram
Location: Prosper
Posted on: 01/17/2021


Media Manager
Description: Our CompanyMusic Audience Exchange MAX is transforming music sponsorship for the digital age. Backed by tech VCs and built by a team of engineers, data scientists, music pros, and media experts, MAX (more...)
Company: Music Audience Exchange - MAX
Location: Frisco
Posted on: 01/17/2021

Sales and Marketing Remote Positions
Description: Our successful manufacturing company is seeking individuals who will bring a sense of enthusiasm and energy to their work. We are looking
Company: Moms4TheWin
Location: Plano
Posted on: 01/17/2021

Sr Compliance Reporting Rep - Draeger, Inc. - Job-ID V000004111
Description: At Dr--ger, it is our passion and dedication to protect, support and save lives. Our dedication to life naturally extends to the quality of our employees' lives. They are the essence of our company, (more...)
Company: Draeger
Location: Coppell
Posted on: 01/17/2021

Remote Transcript Editors Insurance Audios
Description: This is a remote opportunity. Transcription contractors will transcribe audios from their home office VIQ Solutions is looking to work with individuals who have experience proofreading and correcting (more...)
Company: VIQ Solutions Inc.
Location: Dallas
Posted on: 01/17/2021

Insurance Transcript Editors - 100% Remote
Description: This is a remote opportunity. Transcription contractors will transcribe audios from their home office. VIQ Solutions is looking to work with individuals who have experience proofreading and correcting (more...)
Company: VIQ Solutions Inc
Location: Dallas
Posted on: 01/17/2021

Marketing Specialist
Description: Workuments, LLC is a fast growing SaaS startup.You will be marketing a unique Document Management/Contract Management software that is highly flexible.The Marketing specialist will manage social media, (more...)
Company: Workuments
Location: Garland
Posted on: 01/17/2021

Marketing Intern Opportunity!
Description: Marketing Intern Opportunity 3, 6 and 12 Month Internships available Are you looking to gain some experience Are you looking to get your foot through the door Are you looking to join a team of experts (more...)
Company: SVR
Location: Dallas
Posted on: 01/17/2021

Log In or Create An Account

Get the latest Texas jobs by following @recnetTX on Twitter!

Rowlett RSS job feeds