Moneygram: Manager Of Data & Insights, Marketing And Customer Analytics
Company: Moneygram
Location: Rowlett
Posted on: January 10, 2021
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Job Description:
Job Summary The Manager of Marketing and Customer Analytics will
lead a team of analysts and will be responsible for partnering
cross functionally to provide relevant and actionable data insights
to help drive customer acquisition and engagement through
innovative solutions. This role will enable online acquisition
strategy by using web and app analytics to develop successful
targeted marketing campaigns and identify customer friction points.
Other responsibilities will include partnering with the Chief
Customer Officer and marketing stakeholders to develop marketing
campaigns, measure success criteria and report on lessons
learned/ROI so that learnings can be scaled appropriately. The role
will also include leading customer data science practices,
including creating segmentation, churn and marketing models to
provide predictive insights. The tasks will include but are not
limited to directing analyses, defining KPIs, guiding
methodologies/designing experiments, and directing the creation of
marketing science models to help answer key business questions. The
incumbent must be hands-on, results driven, collaborative and able
to succinctly articulate insights with stakeholders. The candidate
will ensure the business understands the effects of marketing spend
and channels on customers. Primary Responsibilities Build, lead and
grow an outstanding consultative " Marketing & Customer Analytics"
team that can provide end to end analytics in areas of web and app
analytics, marketing & customer insights generation, and Marketing
Science.Be a thought partner to digital marketing by surfacing
opportunities and providing thought leadership in improving
marketing ROI and communicate insights using compelling, easy to
understand presentationsGuide team in developing marketing
measurement excellence through better tracking, design of
incrementality tests, and rigor in analysis of resultsDirect
development of deployable marketing science models for
segmentation, churn, elasticity, response and marketing
effectivenessBuild out app and web analytics in areas across
tagging, tracking, KPI building and analysis leading to an
integrated consumer view that can drive throughputLead by example
to build a culture of accountability and rigor to substantiate
proven business impact; provide guidance to other analysts on the
team; bring high energy and enthusiasm to the team.EducationMinimum
Required: Bachelor's Degree in Engineering, Math, Computer Science,
Operations Research, Statistics and other related
degreesPreferred:Masters in Engineering, Information Science, Math,
Computer Science, Operations Research, Statistics and other related
degrees or MBAExperience Experience managing digital analytics and
marketing analytics teamsStrong app and web analytics experience
around understanding customer funnels and frictionStrong technical
and quantitative background with outstanding analytical skills and
the ability to synthesize situations for corresponding solutions,
options and action plans to impact efficiency, and improvements to
the businessIn-depth knowledge in at least one of the tools: SQL,
Python, RIn-depth knowledge of Google Analytics or Adobe
AnalyticsExperience in either directing or using segmentation and
churn modelsAbility to establish strong partnerships within
different levels in the organization while adjusting communication
as necessary to the specified audienceData analysis, interpretation
and the presentation of credible, business-focused
recommendationsAbility to take initiative and manage deadlines and
handle multiple priorities simultaneously with minimal
supervisionAbility to work with engineering teams and define
tracking requirementsStrong visualization skills Excellent
problem-solving skillsExperience using BiqQuery, Google Cloud
Platform a plus.
Keywords: Moneygram, Rowlett , Moneygram: Manager Of Data & Insights, Marketing And Customer Analytics, Advertising , Rowlett, Texas
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